Josh Kent had no doubt he could run a successful internet sales business.

A self-taught computer programmer, in 2002 he founded a successful computer store in Grayling called Alpine Computers, which he sold in 2015. In 2004, he founded a web design company called Alpine Websites that in 2013 was named best small business for the northwest region of Michigan by the Michigan Small Business Development Center in Traverse City.

And in 2005, he founded Kent Properties LLC, a real-estate investment firm whose holdings include office and restaurant space in red-hot downtown Traverse City.

So when Kent decided in 2013 to launch an online company called SunFrog LLC to sell T-shirts, success wasn’t going to come as a surprise to him.

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